| Chinese home appliance industry after 20 years of | | | | 340 million units, 6.8 million sets in 2004, 2005, 15.5 million |
| development, refrigerators, washing machines and air | | | | units, in 2006 more than 22 million units, cooker kitchen |
| conditioners major home appliances brands in the | | | | appliances in growth has become the most |
| market share of high basic oligopoly has entered the | | | | eye-catching products. |
| competitive landscape, the form of a high | | | | According to the company's retail Sino monitoring data |
| concentration of major brands, trade raise barriers to | | | | analysis, the appliance brand in 2006 has further |
| entry, market competition into the mature stage. The | | | | increased the degree of concentration trends, the |
| contrast of small household appliance market, because | | | | market share of the top 10 brands was 92.6%, while in |
| of its many product categories, company size and | | | | 2005 this data was 90%. Top 5 brand share from |
| level vary significantly, so the quality is uneven, industry | | | | 64.5% in 2005 rose to 68.7% market share and further |
| competition, more disordered, but because of some | | | | concentrated to the first-line brand, which the United |
| small household electrical appliances, the profit is | | | | States for more than 30% market share, accounting |
| relatively abundant, and relatively low barriers to entry, | | | | for industry-leading position, 9 Yang, Fuji Po, etc. 10 % |
| So many brands and large enterprises to small | | | | of share in the second Corps, in a rising star in Glanz, |
| businesses competing private participation in fight, | | | | Supor are all faster-growing brands. |
| temporary lakes of smoke, the more representative of | | | | The export side, and compared to other small |
| the product comes as the appliance. | | | | appliances, electric stove, not a big export volume, |
| Industry conditions | | | | export share of total output accounted for about 10%. |
| Induction is a principle of electromagnetic induction | | | | 2006, annual export volume of only 210 million, but the |
| heating using a modern appliances, which originated in | | | | rapid growth, and in 2005, an increase of nearly 50%, |
| Europe, is now quite popular in Europe and the United | | | | export potentially very strong. |
| States. Back in the late 80s, a lot of production in | | | | Competitive strategy |
| Jiangsu and Zhejiang cooker, but because of immature | | | | From the appliance market situation analysis, the |
| technology, poor product quality, many products can | | | | domestic appliance market is in rapid import growth |
| not be normal use, the industry died before victory for | | | | stage of the transformation process, the rapid growth |
| sending! After the beginning of 2000, winding paths, the | | | | in the industry must compete to attract large |
| industry welcomed the spring blooming. In 2002, | | | | companies to share the profits of industry. Participants |
| Taiwan's high-profile brand is his wife announced that | | | | from the market point of view, mainly in the following |
| China will invest 2 billion yuan Sharu appliance market. | | | | two strategies options: |
| The face of tempting cakes, of course, have | | | | 1, the scale of competitive strategy |
| full-fledged domestic firms would not choose silence, in | | | | Competitors through branding, funding capacity in the |
| 2004, the U.S. started a small home appliance group | | | | short term the formation of scale, through economies |
| spent 30 million yuan, the official to enter the appliance | | | | of scale, reduce costs, rapidly occupying the market |
| market, and vowed to become a leading brand in the | | | | by pricing the use of their scale and cost advantage to |
| field. Later, Glanz, Aucma, LG and other brands, and | | | | stop the expansion of opportunities for competitors. |
| Jiangsu and Zhejiang, Guangdong, where many private | | | | Representatives of the major manufacturers in this |
| small businesses have also set foot in the appliance | | | | field there is the beautiful and Glanz. Such as beauty |
| market. Currently 80% of the appliance business in | | | | on the establishment of the annual output of 1200 |
| Guangdong Province, Zhongshan, Shunde and mainly | | | | million cooker industrial park, its ambitions in this area is |
| the remaining 20% are located in Jiangsu and Zhejiang | | | | evident. With the siege of these enterprises clearly |
| Provinces, but the scale is not very high. | | | | place an extra price competition is usually fierce. |
| According to incomplete statistics, the mainland market, | | | | Recently, Galanz to launch a "general offensive end of |
| a total of about 300 cooker brand to compete, several | | | | the year of small household appliances", on a number |
| hundreds of manufacturers, from the view of | | | | of high-grade induction cooker, rice cooker for sale |
| development trend in recent years, the domestic | | | | price cuts, including a number of top-selling high-end |
| appliance industry can be said to fame. Data show | | | | appliance fell more than 40%. |
| that the appliance market in China in 2003 total about | | | | |