| As a business website owner, you must maintain | | | | tobecome a member of the online community. Be a |
| integrity. Many of the social networking websites | | | | participant within the online groups, which are related |
| areengaged in unethical behavior contributed by the | | | | toyour area of expertise or products and services, |
| website owners, which is a major drawback when | | | | which your business offers. You want to make |
| trying tomarket your products and services. There are | | | | friendswithin this online community while proving |
| many methods, which you as a responsible website | | | | yourself an expert within the particular field, which you |
| ownercan establish the behavior performed on your | | | | areoffering products and services. |
| business website. | | | | Publish quality content on the social networking |
| Respect the privacy of people online | | | | website |
| You must remain focused that while using social | | | | You will need to publish quality content upon these |
| network marketing in your marketing toolbox for | | | | particular social networking websites. Avoid |
| yourproducts and/or services that you're involved with | | | | shovingyour products and services down the throats |
| actual people that are internet users often referred | | | | of the online community. Never mislead or give |
| toas a community. Based on this community, your | | | | incorrectinformation referencing your products and |
| business will be a part of it but there's no room for you | | | | services. |
| toinvade people's privacy. Do not send spam ever, this | | | | Examples of unethical social networking behavior |
| includes your friends, their friends and their | | | | A great example of such unethical behavior is leaving |
| friendsfriends, etc. | | | | a blog or post within the online community |
| The choices for your social networking strategies | | | | whiledisguising to be a customer endorsing your own |
| Many marketers participate in social sites like | | | | products and services. Honesty is the best policy with |
| FaceBook and MySpace with a plan to drive traffic to | | | | theonline community, which you belong to that gives |
| theirbusiness websites. This is the ethical way | | | | you the ability to explain your products and services. |
| however; spamming the social community with images | | | | Thedecision is up to the online community to view your |
| or links inorder to lure them to your business website is | | | | products and services as compared to spamming |
| unethical and will eventually by noticed by Google or | | | | theminformation. |
| othersearch engines. | | | | Never belittle your competitors. Never point out |
| Do not spam people with ads to your business | | | | shortcomings of them either. You can however, |
| website | | | | specifywhat makes your products and services |
| Social networking websites are very in tune and | | | | different from your competition. |
| current with spamming practices, which are noticed | | | | There are no set guidelines on ethical practices with |
| asunethical and will eliminate those who habitually | | | | online social network marketing however; you will |
| perform such methods for their social media marketing. | | | | needto educate yourself with media law while knowing |
| Always be professional and honest with the online | | | | the potential dangers of defamation as well as |
| communities | | | | invadingpeople's privacy. Conduct yourself |
| To successfully use social networking as a method | | | | professionally as well as intellectually. If you follow |
| with integrity you need to participate ethically as | | | | theseguidelines of what not to perform, you will thrive |
| amember within the online communities. You need to | | | | in your goal of becoming successful. |
| register with that specific community in order | | | | |