| What could be the better ways to advertise your | | | | we have a CD that is just put on “repeat” |
| dental practice? In this article,Dentist Profits adviser Ed | | | | mode. It just keeps playing all day but you got the |
| O' Keefe will talk to you two ways/tips on how to | | | | patch in the headset jack, so everytime that the call |
| advertise your dental practice effectively. The dental | | | | gets put on hold it just gives out the testimonials. This is |
| town adviser gives you these two helpful tips in order | | | | in contrast to the traditional way of putting people on |
| for you to attract more dental patients into your | | | | hold, wherein they just get to listen to mild, soothing |
| practice. And this is something the dental town adviser | | | | music in the background. Now, instead of doing that, a |
| focus specifically at their dental practice website! | | | | good and efficient way is to run testimonials. So we |
| Here are the tips that he'll give you: | | | | take all of the audio testimonials that we have, put |
| As a dental town adviser, the first tip that I will give you | | | | them on the CD, and just put them on "repeat" mode. |
| is that you can have audio testimonials that you can | | | | In here, we use the BND network. It's like a phone |
| put into your communications system while putting your | | | | wherein have a kind of box, and whoever hooks that |
| callers/patients on hold. You see, people used to tell | | | | up, can just put those cord when I want to play a CD. |
| stories of old copywriters which used to actually send | | | | Anyway that's more on IT stuff. The important thing |
| out letters and make it difficult for people to read, and | | | | here is that you can play audio CD with testimonials |
| it's like they send them magnifying glasses! Or another | | | | playing, because, in our case, we don't want people to |
| thing is that other people run ads where there are lines | | | | hear nothing when they get put on hold. Through these |
| over the ads that makes it difficult for people to read, | | | | testimonials, they will learn how good your practice is, |
| so that it stands out in the newspaper and those ads | | | | how beneficial it could be to them, etc. |
| pull very well! So, one good and effective strategy that | | | | Another tip that I'm going to give you as a dental town |
| I want to share is, when people call you and you put | | | | adviser is to use your kids, or use your grand kids, or |
| them on hold, one thing that you can do there is that | | | | use somebody else's kids in all of your marketing stuff. |
| you can have testimonials going, which I think is really | | | | Now, you might ask why this would be a good idea. |
| good! In our case, we have a service that runs | | | | This is because it humanizes you and it puts |
| testimonials when people call and they get put on hold. | | | | personality in your advertising. So if you get to send |
| We have multi-line phones. And we have a software | | | | out flyers, postcards, or any advertising materials that |
| that runs our phone lines. And one of the options is we | | | | you have... bring along kids in your pictures that you put |
| have an audio patch plugged in that we use for the | | | | into those materials, be it your kid or anybody else's kid. |
| computers located in a headset jack (these are the | | | | Putting personality in your advertising media will really |
| headset jacks of an old boom box you get lying | | | | help you in gaining more potential patients into your |
| around because nobody uses them anymore). Then | | | | dental practice! |