| Were you in a rush to put up the website for your | | | | that don't say where the wedding planner is located. |
| new wedding planning business? Be sure you have | | | | Your website should give information about where you |
| included these 4 critical details that could help attract | | | | are and where you work. If you don't want to give |
| brides to your site and make them want to contact | | | | your exact address, you can give the area in which |
| you. | | | | you handle weddings, for example, "San Francisco Bay |
| Detail #1 - Your photograph | | | | Area." I mentioned the name of a city because other |
| Many wedding planners feature their logos on their | | | | places are also known as "... Bay Area," you need to |
| website and blog. Establishing a brand logo is important | | | | be specific. |
| but you also need to show brides what you look like | | | | Detail #4 - Your keywords in the title bar |
| so they get to know, like and trust you. Your "About" | | | | This is commonly missed. Search engines start reading |
| page should have some information about you along | | | | web pages from the top left-hand corner of the page. |
| with your photograph. | | | | At the very top of every web page is the title bar. |
| Get a head shot taken of yourself dressed in | | | | Many title bars say "Home," "About Us," "Contact" or |
| professional clothes. You can look fashionable but you | | | | the name of the wedding planning company. |
| want your photograph to look good for more than six | | | | Instead, the title bar should contain the words a bride |
| months so don't look trendy. Smile for the camera, you | | | | would enter in a search on the Internet to find your |
| want to appear approachable. And don't worry if you | | | | services. For example, "wedding planner Miami Florida," |
| don't look like your favorite celebrity, brides want to | | | | "destination wedding planner Italy," or "Asian wedding |
| connect with real people. | | | | planning Los Angeles California." |
| Detail #2 - Your name | | | | Each page of your website should have keywords in |
| Make sure you put your name on your site. Sounds | | | | the title bar and they should match the information that |
| obvious but I have seen websites for wedding | | | | is on the page. In other words, you don't put words like |
| planners that are missing the names of the planners. | | | | "wedding gown" in your title bar just to get the search |
| Make sure you have your name on at least the | | | | engines to pick you up when you are a wedding |
| "About" and "Contact" pages. | | | | planner and you don't sell wedding gowns. |
| Detail #3 - Your location | | | | Your webmaster can easily change the information in |
| This may seem obvious too but I've seen websites | | | | your title bar if you are not able to do it yourself. |