| A standard social media campaign helps spread the | | | | partners and prospects. |
| word about you and encourages other people to as | | | | Explosive Social Media Tactic #3 - Simplify Sharing |
| well. | | | | It amazes me how many people miss this one. |
| An explosive social media campaign has inherent viral | | | | You've got great content. You've got a massive, |
| exposure, inspires community driven communication, | | | | niched network. |
| helps make the web a better place, and even brings | | | | Why feed them content that's hard to share? Does |
| joy to people, however fleeting. | | | | that report have to be in PDF format? If so, does it |
| When you share in social media, if your goal is just to | | | | have to be behind an opt-ín wall if you're spreading it |
| get more people to see your links, you're on the right | | | | among people who have Already opted in? Anyone |
| track, but at the same time, you're limiting your potential. | | | | connected to your business through its Facebook |
| You may think that getting explosive results from | | | | page, or your Twitter stream is also part of your |
| social media will take more time, energy and money, | | | | opt-ín list. Yes, it would be best if they were on your |
| but this doesn't have to be the case. | | | | email newsletter list, but what faster way to get them |
| If you're a business owner, you know that working | | | | there than to show them you don't need to hold them |
| harder doesn't necessarily mean better results - what | | | | prisoner there? |
| if you're working hard on the wrong thing? | | | | If your whitepaper is of such high value that you don't |
| Sometimes the remedy is working smarter. Here are a | | | | want it to spread, well, that's something different. But if |
| few small changes you can make to your social media | | | | you're sharing it so other people will spread it, make it |
| approach that can propel your social media results | | | | easy for others to share. |
| from lukewarm to smoking hot. | | | | Send your su.pr link so all they have to do is click the |
| Explosive Social Media Tactic #1 - Hot Content | | | | Thumbs-Up button. |
| The cornerstone to any social media campaign is the | | | | Put a few sharing links on your page. |
| content. If you get this component wrong, it doesn't | | | | Make it easy for them to Retweet. |
| matter if all other elements are perfect. Study what's | | | | The easier it is for them to share, the more likely they |
| going hot in your targeted topic and find a unique angle | | | | are to do it. |
| to tailor your content into what people already like, | | | | Explosive Social Media Tactic #4 - Consistency |
| without stealing their ideas. | | | | And now we come to the area I fail at the most. It's |
| Explosive Social Media Tactic #2 - Niched Network | | | | one of the things I know I need to do, but I haven't quite |
| Nuances | | | | gotten the hang of how to brainstorm, create and |
| The more tightly focused your submissions to social | | | | distribute quality content consistently, and still give the |
| media sites are, the more likely they are to go viral, | | | | best possible service and support to my customers |
| whether they are links you share by other people or | | | | and clients. I always err on serving people who have |
| yours. Here's the logic. | | | | bought from me, figuring that next blog post can wait |
| People follow other people with similar interests. | | | | until tomorrow. |
| They're on sites like Google, Yahoo, StumbleUpon, | | | | Then at some point, I noticed a decline in return traffic - |
| Delicious and Digg actively looking for new content. Put | | | | people weren't coming back because they'd already |
| those two things together and you have a whirlwind of | | | | heard everything I had to say. The solution? I got help |
| clicks happening. The only question is, will it be your link | | | | for my content creation process. The ideas are still |
| that gets clicked or passed over? | | | | mine, but I was able to barter help for research, |
| Having 5000 connections on Twitter or Facebook is | | | | transcribing, and editing. I am also able to get audio and |
| useless if you are connected to people who don't | | | | video polished much less expensively than I thought, |
| want your broadcasts, and you're just as useless to | | | | though I don't always use this option due to time |
| them if you don't want theirs. If my interest is in | | | | constraints. |
| improving my existing business and you're trying to get | | | | The other thing that helped a lot was getting over my |
| me to sell your network marketing products, it doesn't | | | | perfectionism complex. Release your content as soon |
| matter how many times you ask me. If I'm not | | | | as you can. I can't tell you how much money I've left |
| interested, your continued broadcasts will be ignored, or | | | | on the table from my old fear of the typo and |
| worse yet, blocked completely. | | | | grammar police. Not to mention the fact that I felt like I |
| It's about the perfect balance of quality AND quantity. | | | | was leaving my audience hanging. |
| And if I'm not paying attention to you, I can't and won't | | | | You subscribe to something because you want to get |
| spread your message. If you are in network marketing, | | | | regular updates. If your favorite daily news show |
| why not go after people who love the network | | | | started coming on once a week, you'd probably switch |
| marketing concept but can't seem to find the right | | | | channels. If you're inconsistent without explanation, your |
| company? That's a perfect match, and can | | | | audience numbers will drop and your network will fade. |
| dramatically cut down your search for the right | | | | |